Upcycled clothing made in New Zealand from denim, merino and reclaimed textiles.

I'm Bea, founder of Heke Design – a New Zealand sustainable fashion label creating upcycled clothing from donated garments and textile waste. I started Heke Design in 2009 after seeing the huge volume of clothing heading to landfill. Today, I work with existing materials to reimagine discarded textiles into colourful, one-of-a-kind pieces that offer a more ethical and environmentally conscious alternative to fast fashion.

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Custom upcycled clothing in your favourite colours

Many of my upcycled designs use merino and wool sourced from existing garments. If you don’t see a colour combination you love, you’re welcome to request a custom-made piece in your favourite shades.

I work with reclaimed textiles to create one-of-a-kind sustainable clothing that reflects your personal style.

Visit our Auckland boutique on Waiheke Auckland

Hop on a 35-minute ferry from downtown Auckland to beautiful Waiheke Island and explore Heke Design inside the Upcycle Re Design store at 118 Oceanview Rd, Oneroa. Experience our handcrafted upcycled denim and merino collection in person. View Fullers Waiheke ferry timetables.