Embrace Your Own Style with Upcycled Denim & Merino

I'm Bea, and I started my brand in 2009 beacause I saw the huge amount of donated clothing going to landfill. Heke design believes in working with what already exists. I reimagine clothing and textile waste to offer you a sustainable, colourful way to make a positive impact on the planet.

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Select from what you see, or request your favourite colour.

I have merino and wool in every color imaginable. If you don't see a combination you like, please email me to do a custom order of any of my designs in your favourite colours.