About us

Hi, I'm Bea the artist and creator behind heke design- an upcycled fashion brand from New Zealand.

I am Australian born, raised in Canada and now residing in New Zealand,

The name heke comes from the shortened version/nickname for Waiheke Island, which is where I reside and where my business began in 2009.

 Im a self taught designer who has been sewing, crafting or painting since childhood.
Between 1986-92 I designed under the label Beazworx Vancouver.
I have also spent many years in the music industry, and had the priviledge of travelling around the world looking after wardrobe for the likes of k.d lang, Diana Krall and Leonard Cohen and the Tragically Hip.
16 years ago I moved to New Zealand, it was then I discovered the sheer volume of clothing discarded from op shops.
As an avid recycler, I felt something HAD to be done.
Heke design was born.
Upcycling was the perfect challenge- a combination of creativity with a real purpose:
To reduce textile waste.
Pretty much everything I use is destined for the landfill.
I would love to see upcycling become mainstream, and for consumers to be more aware and mindful of the story behind their clothing.

And the artist in me LOVES to seeing people wear colour.